Lega B – B Solidale

Category
advert, public relations
Tags
charity, public relations, spot
About This Project

The Unknown supported Lega B and its related no-profit organization B Solidale promoting the charity campaign “The Bridge – Un ponte per Lampedusa”. This special project aims to donate a football stadium and a multi-functional sport facility to the isle of Lampedusa as a reward for the commitment of the whole population in housing migrants in the Lampedusa hotspot during the last years.

 

The agency took part in the enrollment of charity ambassadors, such as Maria Grazia Cucinotta, producing short video-messages to be aired on the Italian satellite TV and editing a new version for the TV advertisement.

 

Please visit the website bsolidale.it/lampedusa and donate to the project.