Safe Summer – Croce Rossa Italiana

Category
adv, digital, TV advert.
About This Project

The Unknown created and filmed three compelling video-pils for the project “Safe Summer”, the annual campaign of the Italian Red Cross designed to enjoy beach and sea without risks.

The main characters are an absent-minded dad, an overachiever and a RD’s OPSA (water rescue polyvalent operator). The OPSA promotes the campaign in order captivate audience and inspire actions to safeguard our life during summer.

The video-pils have been launched on digital channels (web and social).