We designed and created the new campaign for the Italian Ministry of Health, aiming to encourage women of all ages to get into the habit of taking better care of their health.
There were two messages to convey. First, the importance of adopting an attitude of mindfulness and responsibility towards their own health, and second to promote the free information and support offered by the Ministry of Health while mentioning the ongoing presence of Italian health institutions.
The popular singer-songwriter Naomi was chosen as a sponsor to chime with the female population and increase message penetration. The campaign was run as a TV and radio advert on the national RAI network. The Unknown also produced awareness-raising materials such as flyers, brochures, leaflets, etc.