MINISTERO DELLA SALUTE
The Unknown, for the Ministry of Health, oversaw the 2018 promotional and awareness campaign about the donation and transplantation of organs, tissues and cells.
“Now you know, now you can decide”, the TV and radio spot informed about the donation process and the release of its authorization.
The campaign involved Lillo, the testimonial, and actress Rossella Schiuma.
The TV spot aired on RAI, Mediaset and La7 channels.