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smartFORstore lets shoppers take a closer look at the popular city car and discover the features of the special edition fortwo and forfour models in a highly personalized, bespoke, live experience.

The platform lets consumers sign up for a one-to-one live Q&A session with a sales assistant, and switch between 4 different views of the studio, the interior of the car and a point-of-view shot from the perspective of the assistant. All models can be reserved and purchased online, and 24/7 online assistance is available for customers at every stage of the customer journey.

ROI: 9 cars were sold within a month of the launch, priced at between €13,000 and €16,000 per vehicle.