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The Unknown signed the club’s ticket sales campaign for the season 2017-18, starting from the main concept to the adaption to digital, radio and OOH channels.

Lots had to be said: the ninetieth anniversary of the AS Roma establishment, the restoration of traditional Pompeian red and Ocra yellow colors representing by custom the eternal city, the removal of south stands partitions and the consequential auspice to welcome back the warmest supporters of the AS Roma football Team. “Sarà Bellissimo” is a promise, a vow of allegiance between the Club and Supporters.

The visual is a piece of digital art by the Italian artist Vincenzo Amelii, representing the uncovering of a renewed spirit of participation, pulling out the gloom of past years.