ABOUT THIS PROJECT
The agency has acquired the ATL 2018/2019 campaign of the Bet-in Kenyan label. Last season’s testimonial, Mariga, idol of McDonald chain, has been confirmed once again. The campaign is going to last for the whole football season and will be split into 4 different tv spots using multiple formats. The Unknown agency has involved a great excellent team: Loris Lai (Italian-American Director) Luca Ciuti (director of cinematography) and Andrea Maguolo (award-winner editor).
Our studio realized the first two amazing contents, involving stars such as McDonald Mariga (football star) and the beautiful Joey Muthengi. On them we relied the great past success.
By the end of last September 2018, our first spot was on-air and the release of the second one is planned for next November. The following videos will be on-air by the beginning of next year..
Each content is going to be vertical in one among the devices the company will spread in the market: virtual games, live, betting, mobile.