YAJUEGOBetjuego decides to change her name to Yajuego and relies on The Unknown to communicate it.
On this occasion, the agency created a campaign consisting of 2 very ironic spots, which were able to capture the attention and fix the imminent change in the mind of the target.
The first spot emphasizes the reference to the word YA included in the new name, while the second reveals the change and winks at the audience.
The two commercials aired on Colombian television channels.
The first commercial was broadcast for a limited period in which it created anticipation, then the second took its place, revealing the change of the brand name.